One of our planning customers had private resources protecting their properties on the first night of the Glass Fire. During the 2019 Kincade Fire, this customer lost a winery, and many beautiful structures, took tens of millions in losses. Since then, we have done a full hazard assessment and mapping of all of their various properties, made pre-fire maps for them to distribute to firefighters, and helped them plan and implement dozens of acres of fuels work. They pay for a private Type VI engine during fire season, and were able to save a winery and many structures during the Glass Fire. (This wouldn’t have been possible without the fuels work they did up front). They were also tied in with their Division.
Just putting this out there as an example - There is a wide variety of private responders, ranging from a rancher with their own engine, to established contractors with qualified ENGBs and FFs, and equipment that meets VIPR specs (including comms). Not all the privateers are working for insurance companies.
Also, there are shades of gray with ‘firing’. After a fire goes thru, what about cleaning up black off a driveway after the fire has gone thru?