Looks a lot like the Plainfield Indiana warehouse fire in 2022. This fire moved a lot faster. This is a fairly new building. Curious how it started. It makes me wonder if modern fire protection systems are up to the task of fires in multi-story rack storage systems. Check out the Plainfield Warehouse fire for insight.
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Several hours now and its still high volume of super thick super black smoke!
Im just a stooge BUT something feels different and i cant put my finger on it - spider senses tingling! Maybe its nothingâŚ
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The Youtube of the Plainfield, IN warehouse fire is something we all should watch.
It makes the point that Donald Rumsfeld (not my favorite person) famously made about Unknown Knowns. Paraphrasing, "the things that tend to bite are the Unknown Knowns: the things that you think you know, but it turns out YOU DO NOT
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The smoke is moving into Santa Clara Valley - here is video from Mt Hamilton.
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âA sprinkler system that appeared to be broken and low water pressure in hydrants at the facility hindered the firefight, said Fire Chief Randall Bradley, of the South San Joaquin County Fire Authority.â
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Just thinking outside the box here with commercial fires that have footprints that span dozens of acres. This is a defensive operation, master streams from the ground and aerial ladders will not be able to reach much of the combustible material beyond a couple hundred feet inside the perimeter so why not treat it like a wildland incident and deploy some rotor aerial support? Get HELCO up to be eyes in the sky, copters can divert easily if a need arises, they can also attack any spots that may result from ember cast. Just spitballing here
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Bonkers how smoke is trying to be dark greyish now AND still gnarly looking! I wanna take the change from thick black to dark grey as a good sign but idk?! 
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Very very interestingâŚ
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Finding peoples words and the reaction to potential hazards being produced / spread downrange in that smoke column very disturbing!?
Im sure its not hazardous - although it does smell kinda chemicalish..
Film at 11:00!
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SCU has Charlie there. As well as TCU overhead.
Contra Costa covering Tracy Fire
Fremont
Alameda County
Oakland
Livermore Pleasanton
Stockton.
Paterson
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File this one under.. Where has all the common sense gone! 
Why would you be handling that stuff at all - let alone without gloves on..
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KCRA had a video they said was shared by a Medline Employee, it shows the fire starting about 6-10 feet off the ground in the middle of a high pile stack of cardboard boxes. The fire started extending to the ceiling. I am not speculating on fire cause, but it looked oddly similar to the Ontario fire where the fire was burning in stack of card board boxes. It didnât seem to show any sprinkler water flow at the time of the video.
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Seriously, just leave it on the ground. We had the fire in the park caused by a Tesla after the car was hauled off we had to fence off the area and got told donât touch any dirt or make dust where the car sat and to wear tyvek with full ppe. Picking the oily burnt debris gets it all over your clothes too
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Capt obvious here BUT even i can surmise - broken fire suppression system + low/no water pressure at the interior water pipes + seated fire source + continuous receptive fuels + high winds = no chance for offensive attack success on the interior or exterior!
Lots of un-nicery stacked against those responders on this one.
This is reason #517 out of 1000 why i always leaned toward/into wildland fires! 
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My mind immediately went to visualizing that person probably finished the interview, put the chunks of debris somewhere, wiped hands on pants then went to take a leak.. without washing hands first! #merica
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I juiced the Algorythm and now its sending me all the videos..
Hereâs a clip of that fire - from inside the building - when it was just getting established.. WOW!
Edit: 2033hrs
#stillcooking
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Harkens back to the 1973 Roseville Yard Disaster:
That one wasnât as massive as this, but it did have bigger boomsâŚ
Camera guy for KCRA had some courage to be around some of that unexploded ordnance still smoldering next morning 
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Incase you were wondering.. YEP! its still cooking but looking much much betta!
#MasterStreamsForDays!
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Morning update!
Imo, when you look up âsurround & drownâ in the firefighting dictionary this incident should be one of the examples given!
Anyone else wondering what the total volume of water flow so far is?!
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